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3550 Frontier Avenue, Unit D
Central Boulder, CO, 80301
United States

isplack, high performing black and custom colored eyeblack, designed for the toughest athletes, stays strong on the harshest athletic fields, and wipes clean when the battle is over.  


iSplack, high performing custom colored and black eyeblack, designed for the toughest athletes, stays strong on the harshest athletic fields, and wipes clean when the battle is over.

isplack Purpose 

Long before today’s modern uses of eyeblack, ancient cultures were painting themselves and each other for deep and passionate purposes. Evidence of face painting is among one of the oldest we know of our ancestors. War face painting was an undeniable dedication to tribal affiliation, love of family, and team unity. War paint was an integral part of rituals, preparation for battle and celebration.

It’s who we are, it’s what we’ve done for centuries, it's what we do now... united in color.


Sports have become a huge part of today’s society. From parents driving their kids to practices and games, to the whole world coming to a standstill during the FIFA World Cup, it’s a culture that permeates the entire globe. Fans rally around their favorite teams, while teams themselves are like a brotherhood or sisterhood.  No one can wait for the next big game!

We at isplack have a history embedded in athletics. We believe in the power and emotion of uniting as a team. Our founders played Division 1 collegiate sports and are heavily involved in coaching youth and high school sports today. Our kids are involved in a variety of athletics – from recreational flag football to club lacrosse to competitive rock climbing. We root for our favorite NFL quarterbacks every Sunday (and Monday and Thursday…) and we travel across the country to cheer on our favorite teams as they battle it out for the NCAA Lacrosse Championship.

isplack Story

How isplack began is pretty simple – one of our founders was driving through Boulder, CO. At a traffic light, two girls – softball players – crossed the street in front of his car on their way to their high school softball game. They had eye-black painted on their faces, in the shape of a 7. Athletes wear eye-black to protect against the sun’s glare, right? So, why then, were these girls wearing eye black at 7:30 at night? The light bulb went off in our founder’s head – eyeblack isn’t just about glare reduction, it’s about team unity and bonding. It’s why his daughter brought yellow-colored sunscreen to her lacrosse team’s tournament – the girls spent as much time painting their team name – in their team colors – on each other’s face, as they did doing shuttle runs and star drills. A united team has fun. A united team has confidence. And more often than not, a united team wins.

So, that’s the story behind isplack. isplack is for teams and their fans.  isplack hits the core of our being – allowing us to be a part of a greater cause. It's not rocket-science, we simply want to share the experience of uniting as a team.



isplack Partners

Each day, we set out to deliver on our promise of uniting teams and their fans. In the same way, we are looking to unite with passionate people, companies, and partners. We believe it is important to know the culture you want to work in and the people you want to be around. We publish our core values for you to decide if we are the type of people and company that complements your organization, company or athletics brand. 

Our partnerships range from youth leagues, high schools, and booster clubs to professional sports teams, colleges, and consumer brands. Any business, group, or organization that is involved during the passion of an event or mission, we want to help unite your teams, fans, employees, and customers through color.

We invite you to get in touch with us and say hello. Maybe you have team or college that needs isplack in a specific pantone color, or perhaps you are a retailer already participating at major events, or maybe you are a CPG company looking to increase the return on investment from your sports' sponsorship dollars. We would love to hear from you!

We choose to manufacture our products in the USA. 

"A united team has fun. A united team has confidence. And more often than not, a united team wins." JP O'Brien, Founder

   isplack   Founders JP O'Brien (left) and Aaron Beach (right) 

isplack Founders JP O'Brien (left) and Aaron Beach (right)