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3550 Frontier Avenue, Unit D
Central Boulder, CO, 80301
United States

isplack, high performing black and custom colored eyeblack, designed for the toughest athletes, stays strong on the harshest athletic fields, and wipes clean when the battle is over.  

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Read our blog for the latest isplack news and insights.  Isplack products come in your team colors. Our colored eye black, hair chalk, and pencils are worn by the toughest Pro Athletes and most colorful fans


JP O'Brien

Vibrant isplack colors and Day’s creativity will combine in creating a work of art piece that will benefit the youth

Boulder, Colo. (February 3, 2016) -- isplack®, a leading provider of game day products, announced today a partnership with Will Day, an award-winning abstract painter, to create a live art piece during the 2016 Maxim Party held Feb. 5 at Treasure Island in San Francisco, Calif. the evening before the big game.

“It's the opportunity of a lifetime and the perfect opportunity to showcase how isplack unites people,” said JP O’Brien, CEO of Boulder, Colo.-based isplack. “At isplack, we believe in the power and emotion in uniting as a team. A united team has fun. A united team has confidence. And more often than not, a united team wins. That’s the heart and soul of isplack and there is no better atmosphere to celebrate teams and their colors than the 50th playing of the world’s most iconic football game.”

Day, also based in Boulder, Colo., is well-known for creating bold imagery on large-scale canvas in live settings. For his Maxim party live performance, Day will create a celebrity-infused, big game-themed painting utilizing isplack product by inviting special guests from the party to spontaneously interact with the art and leave their mark. The finished abstract painting will be signed and later auctioned off at Day’s San Francisco Gallery with proceeds benefiting The Boys and Girls Clubs of America, the place where great futures are started each and every day. “It’s going to be crazy and fun at the same time,” Day said. “You never know what can happen at an event like this. That’s what makes it so exciting! I love using the energy, the music, and the people at a big party like this to fuel my art.”

Maxim is a luxury brand known both nationally and internationally for bringing in top-tier talent, celebrity presence, taste-makers, influencers, and mass media press coverage to culturally celebrated events. The 2016 Maxim Party is being by produced by Karma International, which is skillfully integrating individual production elements to make the 2016 Maxim Party a dynamic and elevating event that will take your breath away. “Teaming up with Will Day, Karma, and Maxim makes perfect sense for isplack,” Peter Zana, Vice President of Sales at isplack said. “We’re celebrating spontaneity and creativity with the use of color, and we get to do that with the 50th anniversary of the big game as a backdrop.  We would not be here at the Maxim Party if not for Justin Bannan and the power of our Pro Adviser network.” 

isplack launched in June 2014, and has seen strong, steady growth since. Sold through national retailers and online, they manufacture several game day accessories including a high performing eyeblack, now used by many players in the NFL. “When you see eyeblack on faces at the big game, realize that there’s a lot more behind it — there is power, trust, performance and team pride,” isplack COO Aaron Beach added. “isplack brings the power and emotion of team colors to life for players and fans.”


Get Your Colors On. isplack is a leading provider of game day products, uniting teams and their fans. Its first product is the highest quality athletic eyeblack, and comes in team colors. Designed for athletes, by athletes, isplack eyeblack is smooth to apply, endures through the harshest athletic elements and wipes cleanly when the battle is over. isplack was born in Black Lab Sports – A Sports Accelerator based in Boulder, Colo. For more information and in-depth product details, visit


Born in New York City, Will Day lives and works in Boulder, Colo. He has traveled extensively throughout the world and the experiences of his journeys have inspired him as a person and an artist. Primarily self-taught, his interest in painting intensified during his travels throughout North Africa, South America, and Europe. His fine art training has consisted of studies in Paris, France and Dublin, Ireland. Will has an inherent ability to create bold, abstract images on canvas – the majority being large-scale in format. His art balances texture, color and layering into cohesive and appealing images. He works with his canvasses on the floor so that he can apply and rotate materials from different vantage points. Will has a disciplined approach to each painting with the goal of producing original works that are spontaneous and resplendent.

Contact: Peter Zana, VP Sales, isplack., 303.884.4327